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Connect for Mailchimp is a real-time integration between iMIS® and Mailchimp that keeps audiences, preferences and campaign engagement connected automatically.
Mailchimp is popular because it is affordable, powerful and easy to use. But without integration, that affordability can come with hidden costs: manual uploads, outdated lists and engagement data trapped outside your CRM.
Connect for Mailchimp removes those compromises, helping you keep the flexibility of Mailchimp while gaining the confidence of connected iMIS® data.
Contacts and communication preferences can stay synchronised, so campaigns are based on data that reflects what is happening in iMIS® now.
Reduce exporting, importing and rebuilding audiences by connecting Mailchimp with the system your organisation already trusts.
Delivery, open, click, unsubscribe and bounce activity can be written back into iMIS®, turning email activity into member engagement insight.
Connect for Mailchimp helps your email marketing work with iMIS®, not around it, so audiences, preferences and engagement signals can become part of the wider member story.
Keep Mailchimp audiences aligned with iMIS® contacts and communication preferences, reducing duplicate management and helping your campaigns reflect current data.
Build campaigns using real membership data, including member type, location, demographics or live status, rather than static lists.
Delivery, open, click, unsubscribe and bounce activity can be written back to individual records, so email engagement is no longer trapped in a separate platform.
Analyse campaign engagement alongside renewals, events, learning and other iMIS® activity, giving your team a clearer picture of what is working.
Once engagement activity is written back into iMIS®, your team can see campaign performance in the same place as wider member activity.
When Mailchimp engagement data is written back into iMIS®, your team can move beyond campaign totals and start understanding what email activity means for different member groups, journeys and outcomes.
Compare opens and clicks by member type, region, status, interest area or any synced iMIS® field.
See how engagement differs between paid members, prospects, lapsed members or other audiences.
Identify the content, offers and pages that generate interest, clicks and follow-up opportunities.
Spot trends in opens, clicks, unsubscribes and bounces so you can improve future campaigns.
Let’s talk about how Connect for Mailchimp could help your team reduce admin, improve targeting and understand email engagement more clearly.